Content for Global Markets
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Your product,
clearly explained.

Turn existing photos, footage and technical material into product explainers, simple animation and multilingual content. For brands taking their products to new markets, starting with one product and one piece of content.

Discuss a first piece

For technical products, manufacturers and outdoor equipment brands

Product explainersChinese · English · FrenchWork with existing material
What you get

From existing material to content you can publish.

Start with a product question worth answering. Use accurate diagrams, natural language and a clear sequence to make the answer understandable.

01

Make the principle clear

Organise technical facts into scripts, storyboards and simple animation. Show how parts, movement, energy or water flow relate, so a newcomer can follow.

Script / Storyboard / Principle illustration

02

Give your material a story

Rework product, exhibition and usage footage with clear covers, captions and narration. Give viewers a reason to watch and a useful answer to take away.

Edited video / Cover / Captions and post copy

03

Adapt for the audience

Rewrite in Chinese, English or French around the customer’s questions. Align narration, captions and format with each audience and platform.

Language versions / Platform formats / Share page

How we work

Start by getting one piece right.

  1. 1

    Choose a product and audience

    Share existing material or a product link, the target market and the customer question you want to answer.

  2. 2

    Review the script and storyboard

    Confirm technical facts, the key message and the visual direction before production.

  3. 3

    Produce and adapt

    Create the video, captions and language versions, with a cover or share page when useful.

  4. 4

    Learn from the response

    Look at useful questions, saves and enquiries, then bring those questions into the next piece.

✓Confirm technical facts✓Review before production✓Adapt language and format together
Before we start

A few practical questions.

Start with one product

What should customers understand about your product?

Send a product or account link, your target market and one question you want to explain. We’ll discuss a concrete topic and the right way to present it.

MachineFriendly

Include: product link · target market · existing material · customer question

Discuss a first piece
hello@machinefriendly.com